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Lionel Messi has gotten off to a scorching hot start with Inter Miami, and his blockbuster arrival is certainly not hurting the streaming numbers of Apple’s MLS Season Pass.
The service which broadcasts all MLS games, and has also shown Messi’s first two games in the Leagues Cup is approaching one million subscribers.
That reportedly follows an increase of 300,000 people since early June, though it’s hard to pinpoint exactly how many people have signed up due to Messi.
For one, MLS Season Pass is given to every MLS Season ticket holder account.
Additionally, T-Mobile customers were also gifted the service for a year.
Apple is in the first year of a ten-year, $2.5billion broadcasting deal with MLS, and the enthusiasm for the World Cup winner Messi is evidently going beyond the screen as well.
Ticket prices for his trip to LAFC have reached more than $11,000 on SeatGeek, while the same is true of Miami’s date with the New York Red Bulls in Harrison, New Jersey on August 26th.
Prices for the No. 10’s Miami debut previously reached astronomical highs of $110,000 on the secondary market.
Of course, Messi gave fans the show they were hoping for after coming on as a sub, scoring a 94th-minute free kick to give Miami a 2-1 win over Mexican side Cruz Azul.
The Argentine continued his strong start to life in the USA on Tuesday, with a two-goal, one-assist effort vs. Atlanta United.
Miami easily won the game 4-0 and have now booked their place in the Leagues Cup Round of 32.
Messi’s first MLS match is on August 20 vs. Charlotte, and while the club is currently languishing at the bottom of the league’s standings, that may not be the case much longer with Messi on board.
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